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How to name your startup business

By Wes O'Donnell Choosing a name for your new business seems like it would be an easy endeavor. Amazingly, many large companies hire firms that can charge as much as $100,000 or more to develop a name.  As a military veteran starting a new company, I didn’t have an extra $100,000 lying around (and, if I had, I would have spent it on product development!) Fortunately, by following a few simple guidelines, you can come up with your own business name that’s bold and sticks in your customers ... More

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