By Rachel Engel
Super Bowl LI was one for the record books—literally. Patriots quarterback Tom Brady pulled off the biggest comeback in Super Bowl history, during the first ever overtime in Super Bowl history, and became the first quarterback to hoist the Lombardi trophy over his head for the fifth time.
However, just moments after Patriots running back James White barreled into the end zone, a different Super Bowl moment captured America’s hearts.
In an advertisement that was created as the game was happening, Hyundai stole the show, even from Brady and the rest of the Patriots champions.
The ad starts with an aerial shot of a U.S. military base in Zagan, Poland, where American troops began joint training exercises last week. Hundreds of soldiers are gathered around a big-screen television, watching the beginning of the Falcons-Patriots epic game.
One-by-one three soldiers are notified they are wanted outside, and are taken to a non-descript building, where they go in and sit on a stool in the middle of a dark room. In a voiceover during the transition, they talk about their time in the military and what makes deployment so hard on their families.
Suddenly, the room comes to life with a 360-degree view of the Super Bowl from a seat in the stadium, with their loved ones sitting next to them.
Pass the tissues.
And, clearly, the internet agreed it was the big winner (besides Brady) of the night.
Military Hyundai commercial was the best. Real emotion. Real heroes with their families. Awesome.— Jovan Jeftich (@jjeftich) February 6, 2017
The Hyundai/military commercial was hands down the best one— Tyler Payne (@Tyler_Payne174) February 6, 2017
That @Hyundai military commercial was unreal. As an active duty military member, it hit right in the feels. If you haven't seen it, watch it— darkninjah87 (@darkninjah87) February 6, 2017